Watch now (47 mins) | Dr. Else Van Der Berg is an interim product lead and a product validation and discovery enthusiast. She works with B2B SaaS product teams to move from a feature-driven to an outcome-driven way of working. In this episode, we discuss the challenges of hiring and fostering a culture of experimentation, the importance of a strong partnership between product managers and engineers, leadership buy-in, and employee motivation in driving a shift toward outcome-driven product development.