Dr. Else Van Der Berg is an interim product lead and a product validation and discovery enthusiast. She works with B2B SaaS product teams to move from a feature-driven to an outcome-driven way of working.
In this episode, we discuss the challenges of hiring and fostering a culture of experimentation, the importance of a strong partnership between product managers and engineers, leadership buy-in, and employee motivation in driving a shift toward outcome-driven product development.
02:45 Else's transition to an outcome-driven mindset
11:31 Why leaders should be involved in the details
15:10 How to foster a culture of experimentation
19:05 When experimentation is not needed
22:06 Most engineers appreciate understanding the Why
25:39 The one thing to bring a culture of experimentation within a company
31:22 How to "convert" engineers to an outcome-driven mindset
35:00 Most companies don't check for impact after delivery
38:20 The importance of breaking the silos
41:00 Tips for leaders to get started with a culture of experimentation
44:00 Else's next steps and closing thoughts
RESOURCES
Else's newsletter: https://elsevanderberg.substack.com
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LinkedIn - https://www.linkedin.com/in/dr-else-van-der-berg-42b8b6a2
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LinkedIn - https://www.linkedin.com/in/peppesilletti
X - https://x.com/peppesilletti
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